He’s yellow and black — and loves to explore the region.
“Adventure Bruce” is the new Explore the Bruce mascot.
Tourism Manager Kim McPhedran says Adventure Bruce is based on their logo and they decided earlier this year to “bring him to life” as a real mascot.
She says people love to see him out and about at the top vacation spots around the County and the public’s reaction has been very positive.
McPhedran notes the more often their new mascot gets out to explore the region, the more his persona grows as people get to know him.
She tells Bayshore Broadcasting News you can check out where Adventure Bruce is headed next on Twitter and on www.facebook.com/explorethebruce.
Adventure Bruce will also help promote a number of contests through local businesses in the region, so keep an eye out for him in your area.
McPhedran adds a video series chronicling Bruce’s adventures is in the works as well.
